Privacy Policy
This policy explains what personal information SmartFlip Technologies Ltd collects through this website and when you contact us, why, who we share it with, how long we keep it, and the rights you have. Our products have their own privacy notices.
We have written it in plain English. If anything is unclear, contact us using the details in Contact Us.
Who We Are
SmartFlip Technologies Ltd is the controller of the personal information described in this policy.
- Company number 17460885, registered in England and Wales
- Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
- Privacy contact: privacy@smartfliptech.co.uk
We have not appointed a Data Protection Officer, as the law does not require us to. Privacy questions go to the contact above.
What We Collect and Why
| Information | Why We Use It | Lawful Basis |
|---|---|---|
| Messages you send us, and the contact details in them | To reply to you and keep a record of what was agreed. | Legitimate interests (answering enquiries) |
Who We Share Information With
We do not sell personal information. We share it only with service providers who help us run this website, under contracts that require them to protect it and use it only on our instructions:
| Provider | What For | Where |
|---|---|---|
| Cloud hosting and infrastructure | Website hosting and security | Global network |
We may also share information if the law requires it, to protect our rights or others’ safety, or with a buyer of our business, who would be bound by this policy.
Transfers Outside the UK
Where a provider handles information outside the UK, we make sure it is protected by an approved safeguard: a UK adequacy decision (including the UK Extension to the EU–US Data Privacy Framework for certified US companies), or the UK International Data Transfer Agreement or Addendum.
How Long We Keep Information
| Information | How Long |
|---|---|
| Support messages | 12 months after the conversation ends, so we can help if a related problem comes back. |
Your Rights
You have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct it;
- ask us to delete it;
- ask us to restrict how we use it;
- object to how we use it, where we rely on legitimate interests;
- receive your information in a portable format;
- withdraw consent, where we rely on consent.
To use any of these rights, contact us. We will reply within one month. There is normally no charge.
If you are unhappy with how we have handled your information, please tell us first. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Cookies
Our website uses only what is strictly necessary to work and to stay secure — for example security checks by our hosting provider. We do not use advertising or tracking cookies, and we do not currently use analytics. If that changes, we will ask for your consent first and update this policy.
Changes to This Policy
We will update this policy when how we handle information changes. The date at the top shows when the current version took effect.
Contact Us
Email: privacy@smartfliptech.co.uk
Post: SmartFlip Technologies Ltd, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF